Founder: 35% YoY Revenue Growth

Creative Principles

Create, Grow, Move, Code, Repeat

We built teams with managers, developers, and designers collaborating from day one. Integrating creative discussions into planning was initially confusing for developers, but over time it created an environment where everyone felt ownership of the work.

Selected projects from sable.mx

Process Systems

Discovery Process

Every project started with understanding the user narrative, conducting research, and consulting domain experts. We used creativity frameworks to find solutions that fit both user needs and business constraints.

Pattern Recognition

We identified patterns across projects—tools, narratives, workflows—and systematized them to accelerate delivery for ourselves and our clients.

Systematized creative process

Knowledge Management

Living Documentation

We documented learnings from every project: processes, tools, and terminology. Knowledge capture became a core practice that enabled faster onboarding and consistent quality.

Documentation and knowledge sharing

Team Alignment

Shared Values

Shared values emerged: work hard, stay focused, share knowledge. These principles unified diverse teams and created predictable outcomes.

Multidisciplinary Culture

We built teams where developers and designers collaborated from the same brief. Breaking silos wasn't just a value — it was how we shipped faster and with higher quality.

Attention to craft and narrative

Impact

Community Building

Knowledge sharing connected us to the wider community—attracting clients, talent, and opportunities. Our visibility came from giving back.

Sustainable Growth

We built Sable as a space for growth—a place where creative people could build careers while shipping meaningful work. 35% YoY revenue growth validated our approach.

Business and community outcomes

Project Learnings

Data Over Intuition

I learned to separate personal perception from results. Measuring outcomes gave clarity on what actually drove success.

Embrace Uncertainty

Early on, I learned to pursue ideas that seemed ambitious. We positioned ourselves as a great studio before we had the portfolio to prove it. Confidence plus execution creates reality.

Studio Architecture

Sustainable Studio Model

flowchart TB subgraph Acquire["🎯 Acquisition"] Community["Community\nKnowledge Sharing"] Referrals["Referrals\n& Network"] Portfolio["Portfolio\n& Case Studies"] end subgraph Deliver["⚡ Delivery"] Discovery["Discovery\nUser Research"] Design["Design\nUI/UX"] Dev["Development\nCode + Deploy"] end subgraph Scale["📈 Scale"] Docs["Documentation\nKnowledge Base"] Process["Process\nSystematization"] Team["Team\n60 Jobs Created"] end subgraph Results["🏆 Results"] Projects["300+ Projects"] Growth["35% YoY"] Clients["Unilever, DDB, BID"] end Community --> Referrals Referrals --> Portfolio Portfolio --> Discovery Discovery --> Design Design --> Dev Dev --> Docs Docs --> Process Process --> Team Team --> Projects Projects --> Growth Growth --> Clients Clients --> Community