Design Lead & Team Builder

12+ years crafting measurable impact
  • Impact-Driven LeadershipGenerated $3.5M monthly value through design system optimization at Coppel
  • Team DevelopmentMentored and scaled design teams from 20 to 200+ professionals across multiple organizations
  • System ArchitectureBuilt and deployed design systems processing 956,000+ component insertions annually
  • Business Growth35% YoY revenue increase as Founder, delivering 300+ successful projects



Timeline Experience

  • Present
  • 🎯 Head of Design Systems - Coppel
  • Led cross-functional teams delivering high-impact digital products Read the case study
    🏅 $3.5M monthly value generated🏅 200+ designers mentored
  • Unmatched Impact: Achieving a 17,000% ROI  2024
  • Led the creation of components, templates and guidelines for Coppel's design system.
    🏅 2,300+ Reusable Components🏅 956,000 Component Insertions
  • Published - 🌎 coppel-design.com  2022-2024
  • A centralized design website that hosts documentation, components, and guidelines for Coppel's design system. The platform serves as a hub for over 5,000 makers across the organization, enabling consistent and efficient product development.
    🏅 5,000+ makers served
  • 2020-2022
  • 💳 Design Operations Manager
  • Albo challenger bank

  • Leading product designers and creating design systems making apps for accessible financial services.
    Read the case study
    🏅 3+ Products Deployed🏅 100 Components documented, tested and deployed.
  • Published - 📓 Black book of designers
  • A collaborative book crafted with the design team, documenting our year-long learnings and providing guidance for emerging product designers. This resource shares practical insights, methodologies, and best practices from our design operations journey.
    Read the book
  • 2019
  • 💳 Product design Senior
  • Albo challenger bank

  • Understanding the necessities of the loans in albo clients to create a financial tool.
  • 🇲🇽 Mexico Bus Director - Startup Bus
  • Leading a bus full of entrepreneurs to love to create technology projects, resulting in 2 Finalists in a 3 days competition between Silicon Valley, Chicago, NY, and other USA cities.
    Read the story
    🏅 120 Entrepreneurs deployed🏅 5 Countries, 11 Cities
  • 📱 Senior Product Designer - Sacs Cloud
  • Creating a block system that could create and accelerate the entrepreneurs, sellers and buyers.
  • 🇯🇵 Tokyo tech and design ecosystem
  • A series of talks in different companies learning about the design workflow and sharing knowledge.
    🏅 Mercari 🏅 Styler Inc
  • 2018
  • ✅ Design Expert - Platzi
  • Creatign expert design knowledge for design and business.
    • Design system for Designers
    • Design system for Coders
    • UI Design
    • Html Websites

    View profile
    🏅 5000 Students
  • 🏅 Google Expert Interaction design
  • A global program that recognize me as experts and thought leader.
  • 🇨🇴 Design Systems Speaker - Platzi Conf
  • The space for creators, entrepreneurs and enthusiasm joining to listen expert talks about development and the updates of the industry.
    🏅 3000 Attendees
  • 2017
  • 🏀 Leader Dribbble Design Community Mexico City
  • Community bringing together designers and developers to discuss the process between design and code. Improving the knowledge around the workflow.
    Read the story
    🏅 1500 Designers empowered 🏅 32 Meetups achieved
  • 2015
  • Design Lead / Founder - Sable Studio
  • Growing 35% of revenue every year using creativity, design and technology. Clients like: Gestionix, Inter-American Development Bank, Auto chilango, Máspormás,Timex, Unilever.
    Read the story
    🏅 60 Employement created🏅 +300 Projects delivered
  • 2014
  • 🏀 Art director - DDB agency
  • Creating digital creativity.
  • 2013
  • 🏀 Digital Invaders
  • Educative project for digital creativity in LATAM..
  • 2012
  • 🏀 Interactive Designer - Ibero University
  • 3D, code, animation, interaction and graphic foundations.