Design Lead & Team Builder
12+ years crafting measurable impact
- Impact-Driven LeadershipGenerated $3.5M monthly value through design system optimization at Coppel
- Team DevelopmentMentored and scaled design teams from 20 to 200+ professionals across multiple organizations
- System ArchitectureBuilt and deployed design systems processing 956,000+ component insertions annually
- Business Growth35% YoY revenue increase as Founder, delivering 300+ successful projects
Timeline Experience
- Present
- 🎯 Head of Design Systems - Coppel
- Led cross-functional teams delivering high-impact digital products Read the case study🏅 $3.5M monthly value generated🏅 200+ designers mentored
- Unmatched Impact: Achieving a 17,000% ROI 2024
- Led the creation of components, templates and guidelines for Coppel's design system.🏅 2,300+ Reusable Components🏅 956,000 Component Insertions
- Published - 🌎 coppel-design.com 2022-2024
- A centralized design website that hosts documentation, components, and guidelines for Coppel's design system. The platform serves as a hub for over 5,000 makers across the organization, enabling consistent and efficient product development.🏅 5,000+ makers served
- 2020-2022
- 💳 Design Operations Manager
- Albo challenger bank
- Leading product designers and creating design systems making apps for accessible financial services.
Read the case study🏅 3+ Products Deployed🏅 100 Components documented, tested and deployed. - Published - 📓 Black book of designers
- A collaborative book crafted with the design team, documenting our year-long learnings and providing guidance for emerging product designers. This resource shares practical insights, methodologies, and best practices from our design operations journey.
Read the book - 2019
- 💳 Product design Senior
- Albo challenger bank
- Understanding the necessities of the loans in albo clients to create a financial tool.
- 🇲🇽 Mexico Bus Director - Startup Bus
- Leading a bus full of entrepreneurs to love to create technology projects, resulting in 2 Finalists in a 3 days competition between Silicon Valley, Chicago, NY, and other USA cities.
Read the story🏅 120 Entrepreneurs deployed🏅 5 Countries, 11 Cities - 📱 Senior Product Designer - Sacs Cloud
- Creating a block system that could create and accelerate the entrepreneurs, sellers and buyers.
- 🇯🇵 Tokyo tech and design ecosystem
- A series of talks in different companies learning about the design workflow and sharing knowledge.🏅 Mercari 🏅 Styler Inc
- 2018
- ✅ Design Expert - Platzi
- Creatign expert design knowledge for design and business.
- Design system for Designers
- Design system for Coders
- UI Design
- Html Websites
View profile🏅 5000 Students - 🏅 Google Expert Interaction design
- A global program that recognize me as experts and thought leader.
- 🇨🇴 Design Systems Speaker - Platzi Conf
- The space for creators, entrepreneurs and enthusiasm joining to listen expert talks about development and the updates of the industry. 🏅 3000 Attendees
- 2017
- 🏀 Leader Dribbble Design Community Mexico City
- Community bringing together designers and developers to discuss the process between design and code. Improving the knowledge around the workflow.
Read the story🏅 1500 Designers empowered 🏅 32 Meetups achieved - 2015
- Design Lead / Founder - Sable Studio
- Growing 35% of revenue every year using creativity, design and technology. Clients like: Gestionix, Inter-American Development Bank, Auto chilango, Máspormás,Timex, Unilever.
Read the story🏅 60 Employement created🏅 +300 Projects delivered - 2014
- 🏀 Art director - DDB agency
- Creating digital creativity.
- 2013
- 🏀 Digital Invaders
- Educative project for digital creativity in LATAM..
- 2012
- 🏀 Interactive Designer - Ibero University
- 3D, code, animation, interaction and graphic foundations.