I build products. I architect systems. I mentor the engineers who ship them.
I believe design has the power to influence markets and create new business opportunities by reaching communities, regions, and people at scale. My focus is on building the operating systems and teams that make that vision possible. I do this by aligning design, business, and technology around culture, processes, tools, AI agents, and design systems that enable teams to create clearer, more consistent, and more efficient products—especially in complex and rapidly evolving environments.
I am a Design Leader with over 12 years of experience building B2C, B2B, SaaS products, and large-scale design ecosystems across the Fintech and Retail industries. I specialize in connecting design, engineering, and business to accelerate execution, empower high-performing teams, and build systems that are ready for an AI-driven future.
Design Systems
Architected Coltrane DS at Coppel — 19 libraries, governance and adoption strategy across Grupo Coppel.
AI automation
AI-assisted workflows from design to ship. Built The Vault marketplace MVP as Product Manager & AI Developer.
Design Engineering
Bridging Figma and production code. Production-grade primitives shipped by engineers across Grupo Coppel.
Platform Tools
Built design infrastructure serving 300+ teams at a $15B company — tooling, governance, contribution model.
Mentorship
43+ engineers and designers mentored directly. Taught componentization, procedural design, variations and permutations.
Strategy
Founded Sable Studio (9 years, 300+ projects for IDB, Unilever, Timex, Gestionix). Marketplace at 4,600% YoY.
Seeking Product Design Lead, Product Design Engineer or Design Manager roles. Remote-first, open to relocation, products and systems at scale, builder + mentor track.
What colleagues say
"Rulo has great creative skills and his leadership helped us maintain and grow the product design team. He managed to create a design system that significantly sped up the development process."
"Rúlo is a devoted designer, passionate about design's possibilities and capable of realizing a variety of design-related outcomes. He's at home within design teams, organizing and optimizing their work and maintaining a comfortable atmosphere."
"His leadership isn't about imposing, it's about inspiring and raising the standard. Part of the professional I am today is influenced by his guidance and example."
See the work
Explore how I've architected design infrastructure and mentored the teams that ship it.