Unlocking $3.5M USD Value.
Leading a Design System that saves 3.3M hours annually with 17,000% ROI
📄 Overview
Through strategic design system implementation and community building, we achieved remarkable efficiency: 956,034 component insertions in 2024, where each hour invested saves 1,500 hours annually for the organization.
Head Of Design System
coppel.com
📄 Solution
Created an ecosystem work model that fosters collaboration between developers and designers, benefiting both individuals and the organization. Established a growth-oriented space where creators can thrive while meeting Coppel's diverse business demands through continuous improvement and teamwork.
Culture, Collaboration, and Certainty
Centralized Design Website
A comprehensive platform was established to set the ground rules and kickstart the dynamics of the current system. After three quarters, the system has transcended from being merely a group of designers collaborating for the common good; it now resembles a cohesive community.
Coppel-design.com, the centralized website for the organization
Focus by asset
Coltrane units
Each vertical answers the question: What is Coltrane? Whether it's for a component, a login page, some icons, or for Android. In this way, each of us contributes our bit so that not only we, but everyone in the group, can tell the same story with the same colors, typography, and design patterns.
Ecosystem and its principles; each team is integrated by 3-7 people.
Design Culture
Roles
In this ecosystem, we have principals who lead other designers and developers, creators who challenge the group weekly to explore new tools, and stakeholders and managers who are actively involved in our meetings each week.
Better done than perfect
One of our main principles was inspired by Facebook -BETTER DONE THAN PERFECT- every week, we aim to create impactful results with minimal effort.
Main roles and functions
Agile and Design
Sprints
During each sprint, we produce valuable deliverables using Figma for design, store assets in Drive, consing tools, and provide templates for teams to use and give feedback on.
Ecosystem sprint model
Impact
Adoption
Over 80 teams are impacted in various ways, each contributing to system improvements through their individual projects.
Design culture
The design system also creates a place that connects every designer goal, they find a place to grow, learn and try between us, reviewing with clear rules and graphic structures.
Features, products and value 2023-2024.
Project learnings
Inpiring design leaders
I've gained valuable insights from this process. Being part of a large organization necessitates understanding diversity, inclusion, and the use of different languages across teams and divisions. My primary goal was to inspire others to become the design leaders the system requires, focusing on enhancing the user experience.
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