Design Manager with 12+ years leading teams and building design infrastructure at scale. At Grupo Coppel ($15B, 300+ teams), I scaled Coltrane DS from zero to 16.7M component insertions and $600K saved annually. Open to Design Systems Manager or Design Manager roles.
Grew and led a team from 3 to 43+ designers across 3 business verticals. Scaled Coltrane design system from scattered assets to 16.7M component insertions, 19 libraries, adopted across 300+ product teams. Built a governance model with Principals, Creators, and Contributors that drove 17.5x adoption growth in one year. $600K saved annually, +229% ROI.
Built Design Operations from scratch at a fast-growing Mexican challenger bank, serving 5 product teams. Grew the design team to 7, created the design system that reduced user confusion from 30% to 8.2%, and unified product teams under one architecture.
Founded and scaled a design studio. 300+ projects delivered, 60 jobs created, 35% YoY revenue growth. Clients included Inter-American Development Bank, Unilever, Timex, and Gestionix. Managed end-to-end operations: sales, hiring, client relationships, and creative direction.
- The Vault — Co-founded a digital marketplace for collectibles, from idea to operating business in under a year (2025–present)
- Design Systems Course & Conference at Platzi — 5,000+ students across LATAM
- Design Commit — Built a 1,500-person community of designers and developers in Mexico City