I scale design infrastructure. 12 years at the intersection of design, engineering, and ops — most recently architecting Coltrane DS at Coppel: 16.7M component insertions, $600K saved/year, 300+ teams.
Currently: procedural systems, automation, AI-assisted workflows.
Lead architecture and evolution of Coltrane DS across the Coppel ecosystem.
- Define system governance, token strategy, and adoption roadmap
- Mentor design engineers on componentization, procedural design, and compound systems
- Drive cross-functional alignment between Design, Engineering, and Product
- Embed AI-assisted workflows into design and development pipelines
Promoted to lead the architecture of Coltrane DS as the system scaled to enterprise level.
- Defined governance model (Principals · Creators · Contributors) that enabled 17.5x adoption growth
- Set token architecture and componentization patterns adopted across business verticals
- Co-built libraries while mentoring engineers from junior to mid level
Joined Coppel to build Coltrane DS from scattered assets into a unified system.
- Designed and shipped foundational components, tokens, and patterns
- Established the technical north star the system runs on today
- Co-built libraries hands-on with the early team
Built the design system from zero at Mexico's leading challenger bank.
- Unified 5 product teams under one architecture
- Reduced user confusion in core flows from 30% to 8.2%
- Scaled the team from 2 to 7
Joined Albo to redesign core flows. Promoted to lead design + systems within 3 months.
Advisory role after stepping out of operations.
Founded and ran a digital studio specialized in design + code.
- 300+ projects shipped for IDB, Unilever, Timex, Gestionix
- 60 jobs created over 9 years
- 35% YoY revenue growth
Digital art direction for brand campaigns.
Design Systems·AI automation·Design Engineering·Platform Tools·Mentorship·Strategy
Spanish (Native)·English (Full Professional)·Japanese (Beginner)
- The Vault — Co-founded and built an AI-powered digital marketplace for collectibles. Zero to operating business with team in under a year (2025–present).
- Bloopscore — Designed and built a SaaS for designer growth. AI-powered solo build (2025–present).
- Design Systems Course atPlatzi — Authored and taught to 5,000+ students across LATAM.
- Design Commit — Built a 1,500-person community of designers and developers in Mexico City.