Simplicity = +Business.
Scaling App Architecture for 70% More.
📄 Overview
The financial application was growing quickly. In a few months, it went from offering a single financial product to having a wide variety of services and products causing difficulties like inability to scale multi-products, poor information architecture, and difficulty on use and access a new product.
Design manager
albo.mx
📄 Solution
Created a new architecture that serves as the starting point for smart systems, minimizing user changes while simplifying the experience and growing feature opportunities. Established scalable foundations that enable rapid iteration and system evolution.
Iterative design process
Design process
Scope
In any project we do not have all the year to know the future for the application, thats why we build a timeline that could guide us and limit our actions to be on time with the expectations of the stakeholders.
What is complete?
I worked with the design team and stakeholders, managers, and head to establish clear rules of the project DARCI structure, goal, and how we impact the business with this action.
Timeline shared to stakeholders
Research
Interviews
We interview inside and outside the company many people in 4 different categories, friends and family, collaborators, clients, and outsiders.
Iterative User testing
At every stage of the design iteration, we did several user testing for simplifying our ideas. Discovering which of them are more efficient and find the equilibrium between what is important for the clients.
Main items from the research analisis
Mapping
How to watch all the navigation universe
We also map all the processes in the application to understand the patterns and discover opportunities to create a systematic way to solve them.
Full maps of flows
Patterns
Most importan, less important, not to important
Some time ago I read that the patterns do not create, they are discovered. And nowadays I kind of do not agree with that, we find an opportunity to set a system from the discovery with the clients and the mapping so we conclude in 3 simple stages of importance.
Architecture interaction hierarchy
Solved
New home, interaction and navigation
The new home refreshes the experience of the user, giving them new abilities to manage their money and also a plug and play system of new possible products from the company.
Communication
One of the most important things for the clients and the company is a way to communicate and give the feature of having a conversation whit the app, that's how we have a banner system that brings the conversation to the front giving to the client a channel to interact.
albo 3.0 app design
Impact
Product card component
This is the component that makes all the magic, when any stakeholder says, what is gonna take? I used to answer maybe it's only one component, and sound simple but it's powerful, it creates the stage to have many variations but also creates a protocol for easy understanding.
albo 3.0 app design